An e-commerce FD to help
your business thrive
Your accountant files last year. A finance director fixes this month.
We’re that finance director. One or two days a month, instead of a salary.
- We took a brand from £2m to £40m
- Rated 5.0 on Google
- Fixed prices, no long tie-ins
Brands we’ve worked with
Clients of E-Commerce FD, and businesses Dan has led the finance function for.
Growth is exciting. Your finances don't have to be a mystery.
You can see that sales are up. What's harder to see is whether margin, cash and stock are keeping pace, and that's usually where the surprises hide.
You're growing fast but you're not sure what your real margins are
Cash feels tight even when sales are strong
Your accountant files the numbers but nobody explains them
Decisions on stock, ads and hiring feel like guesswork
You want proper finance help but not a full-time salary
Your data lives in five different tools and never quite agrees
A finance function built around your business
Take on the pieces you need right now, and add the rest as you grow.
A finance function ready for how business works now
Your numbers live everywhere. Your store, your couriers, your marketing, your payment providers, your accounting. We get them all talking to each other, take the headaches off your plate, and put things in place you didn’t know were possible. Sharp, useful projects that save you time and money, so you can get back to what you do best.
Savings Scanner
Sweeps your couriers, fees and subscriptions for money you're overpaying.
Invoice Checker
Catches supplier and courier invoices billed above the agreed rate.
Returns Detective
Shows what returns are really costing you, by product and by reason.
Board-Pack Writer
Turns the month's numbers into a written pack, reviewed by a human FD.
From £2m to £40m, as Finance Director through the whole ride
Funding secured, bigger warehousing and offices, a team past ninety, and a firm hold on margin and cash throughout.
Five key phases to accelerate your growth and improve profitability
From a deep dive into your numbers to accurate, ongoing reporting, we review everything, get it right, then keep it that way, so you always have a clear, benchmarked view of the business and full transparency as a director. Click through each phase to see what happens and what you walk away with.
A written picture of your business, and what to fix first
- Your Xero, Shopify and bank data pulled together and properly reviewed, not just skimmed
- Margins, cashflow, tax and cost lines put under the same scrutiny a buyer's due diligence would apply
- A plain-English report on what's accurate, what isn't, and where the money is leaking
A Deep Dive Review report, yours to keep whether you engage us further or not.
The Deep Dive Review
A one-off, fixed-price review of your whole finance and operations picture. We find the leaks, the missed savings and the risks, then hand you a clear plan that is yours to keep whether you carry on with us or not.
On every one we’ve run so far we’ve found over £10,000 a year for the client, in tax, unclaimed expenses, cost savings and introductions. We can’t promise a result, but that’s the track record so far.
- Priced on your turnover, agreed up front
- A written plan that is yours to keep
- Contact introductions included free
- No obligation to carry on afterwards
What clients say
“Dealing with e-commerce FD has been amazing and I highly recommend using them if you're a start up or established online business.”
“Dan has been a great help to our team, providing expert insight on a variety of financial matters. I would highly recommend Dan to any business.”
“Great working with Dan, really gets behind the numbers to drive performance. A must have for my e-commerce business. Highly recommend.”
“It's rare to find someone so knowledgeable about finance and accounting who also understands marketing.”
“Dealing with e-commerce FD has been amazing and I highly recommend using them if you're a start up or established online business.”
“Dan has been a great help to our team, providing expert insight on a variety of financial matters. I would highly recommend Dan to any business.”
“Great working with Dan, really gets behind the numbers to drive performance. A must have for my e-commerce business. Highly recommend.”
“It's rare to find someone so knowledgeable about finance and accounting who also understands marketing.”
Ready to make your numbers work as hard as you do?
Book a free call and let’s talk about where an FD could take your business.